What to include on the back of a tattoo sheet?

The front of a temporary tattoo grabs attention — but the back of the sheet is your hidden marketing weapon. It’s valuable real estate that travels with your audience. Use it smartly to educate, engage, and promote your brand, all without spending extra.

Here’s what you can include on the back of your tattoo sheet to make it functional, memorable, and impactful:

1. Product Info

  1. Before you get creative, make sure the basics are in place:

    • Instructions – How to apply and remove the tattoo (especially helpful for first-timers).

    • Ingredients – Especially important for transparency and allergy safety.

    • Certifications – Hypoallergenic? Safe for kids? Vegan ink? Say it here.

    • Warnings – Age restrictions, sensitive skin precautions, etc.

    • Country of Manufacture – Builds trust and transparency.

    • UPC Code – If it’s a retail product, include the barcode for point-of-sale scanning.

Back of the tattoo sheet acts as a wonderful canvas for your branding to include vital information about your product. ImageSource: Temporary Tattoo

2. Brand Logo and Social Media Handles

Include your brand logo and social media handles to make it easy for people to find and follow you. Add one QR code that links to your most important destination — this could be your website, a campaign page, or a social media profile.

Include a short call to action (CTA) that encourages people to scan the QR code — for example,
“Scan to see more designs” or “Follow us for more”.

Showcasing your designer on the back of the tattoo sheet celebrates creativity and gives credit where it’s due. ImageSource: Temporary Tattoo Set

3. Use Cases - How Brands have used back of the tattoo sheet for campaigns

  • Campaign 1

Scoot Airline’s Yellow Converter Event for Flight Discounts

Scoot, a low-cost airline under the Singapore Airlines Group, is known for turning quirky ideas into unforgettable experiences. At their Yellow Converter event held at Wisma Atria, Scoot used custom temporary tattoos as part of a creative campaign where visitors could trade tattoos for flight discounts. Guests picked up these tattoos, applied them on-site, and redeemed them for exclusive deals—proving once again that smart brand engagement can be fun, interactive, and absolutely on-brand.

  • Campaign 2  

Tusitala’s Interactive AR Tattoos for Children’s Book Festival

Tusitala is a digital storytelling studio based in Singapore that blends technology and literature to create interactive and immersive reading experiences.

At the Asian Festival of Children’s Content (AFCC), Tusitala launched interactive AR Temporary Tattoos to bring characters from children's books to life. The tattoos featured QR codes linked to augmented reality experiences of characters from Singaporean and Vietnamese authors, allowing children to engage with animated characters directly on their skin.

The back of the tattoo sheet served multiple purposes:

  • Introduced the four featured book characters

  • Provided clear application instructions

  • Guided users to scan the tattoo QR code for an immersive AR experience

  • Included contact details for creating custom digital tattoos for marketing

The initiative aimed to blend traditional storytelling with modern technology, enhancing the reading experience for young audiences.

Watch how Tusitala’s AR tattoos made reading interactive at AFCC 2023