There’s a positive relationship between gifts and people. Whether business or personal affairs, offering something as a gift holds a great place in the recipient’s heart. That’s what businesses must focus on when offering promo products because, at the end of the day, you want your customers to remember your brand, isn’t it? What’s the best way to make them remember you? Be visible, every single time!
For example, NFT playing cards can be introduced as a series or with unique themes, this gives an edge, making collectors grow fond of them. By adding more features through gamification, you can make NFT enthusiasts go beyond just collecting these. They'll want to see what benefits and offers these cards have in store for them. You can check out Nokko playing cards before you continue reading.
Nokko playing cards: Nokko sells NFT. Nokko created this merchandise to give them away to the NFT owners
You see? this is why marketers and businesses walk the extra mile to decide what type of gift will create a long-lasting impression in the minds of the receivers. So let’s see how you can use playing cards as a promo product to attract new customers.
1. Helps in Brand Awareness
Imagine your customer enjoying a game night. They pull out a deck of cards to play with their friends. They are not going to find regular cards, rather it’ll be your brand logo on the back of every card. You could even feature product images, and mascots, and even custom-design them to reflect your brand.
Every time they shuffle, deal, and play, your brand will get engraved in their minds regardless of their willingness. It’ll be your subtle call to enhance brand awareness. It’s a constant exposure, even though it’s a casual activity. A casual activity like playing cards can create a solid impression compared to a fleeting advertisement.
As your customers get involved with these cards, it’ll slowly become a talking point – “Whoa! What a cool deck, lemme see the brand?” would potentially pique everyone else’s interest, leading to brand discovery.
For example, the brand Tommy Hilfiger could create a deck featuring their iconic brand colors, red, white, and blue. They can have their logo alongside classic playing card designs. The power of customized playing cards is extraordinary. It takes just gameplay to become a billboard sign, but it all begins with how well you customize and promote it.
Similarly, crypto companies can promote their market by creating limited edition crypto-themed playing cards. They can make unique designs with crypto symbols, logos, and industry details. By making these cards limited, they can create exclusivity within the community of crypto traders. It'll also be cool to add QR codes, which provide them with promotional or educational content. This will not only create awareness but will also keep them in the loop.
2. It Has a Lifetime Value
Similarly, when compared to other promotional items, card decks have a lifetime value. And it’s not surprising because people have been playing cards for generations. That is exactly why it’s a thoughtful gift that a brand could consider, it’s acceptable regardless of social background and age.
“Giveaway promotional playing cards as it has one of the best lifetime value”
Every decade has its own set of interests when it comes to cards, Poker, Kem’s, Solitaire, and so on. But your takeaway is they’ll be playing cards, while the focus is your brand logo. When they use it often, it becomes a regular thing just like your brand will become a household name.
They’ll also use it for years. Some consider card decks as a hand-down item, which they pass on to the next generation just because it’s an emotional attachment. Can you actually see the depth of considering playing cards as a promo product?
One such example is Singapore Airlines using playing cards as a marketing tool. They kept it exciting by introducing new designs every time, so it kept the passengers interested to check out what was next. This also has a lifetime value because people like to keep souvenirs related to places they travel. So it’s not only a great addition to their collection but also a product that has long-term value.
Singapore Airlines using playing cards as a marketing tool - Source
3. It Can Say a Lot in the Simplest Way – 52 cards
But the best part is saying a lot most simply and attractively. It’s true that people don’t like to spend time reading, they’d love to get the message in the shortest time possible. As a brand, this could be your best call to make. You can have 52 cards surface and a box to showcase your branding message.
And what’s exciting is that it’ll not drive your customers away like a promotional video that doesn’t interest them. They are likely going to use the card deck to play, which gives you the chance to explain your brand to them.
For example, you can see how Nonya culture is explained via 52 cards. If you’re operating security-related industry, you can talk about security measures through card decks as Pilot Chemical Company did.
Nyonya culture explained through 52 playing cards. - Source
Pilot Chemical Company demonstrated security measures through card decks. - Source
4. It is Environment-friendly
When compared to plastic-heavy giveaways, eco-friendly ones top the game because a higher percentage of customers are environmentally conscious. When you use Forest Stewardship Council (FSC) certified papers, customers tend to feel good about your promotional products. It gives them the idea that you care about the very thing that they also care about – the environment.
When customers receive eco-friendly promotional products they tend to hold on to them longer than any other products. In fact, as per the Advertising Specialty Institute (ASI)'s 2020 Global Ad Impressions study, it’s found that 46% of ad viewers prefer environmentally friendly promotional products.
By focusing on the green marketing strategy for your promotional products, you not only tell your customers that you care for the environment but also showcase your commitment to responsible practices.
Conclusion
It’s clear that when brands give playing cards as promo products, it not only creates brand awareness but also offers a lifetime value. It also gives brands the chance to speak volumes most simply. On top of all, it’s a great way to onboard new customers with environmentally conscious mindsets.
If you’re interested in investing in promotional products that actually pay off, feel free to get in touch with us. With years of experience in handling promotional products from designing to manufacturing, we can help you get started.
Ready to shuffle towards environment-friendly promo cards? Let's chat now!
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