How Burger King Used Printable Tattoos to Promote the Whopper in Korea
Burger King Korea didn’t just launch a new Whopper—they launched a whole vibe. Their “Ink-redibly Tasty” campaign turned heads by giving customers something totally unexpected: temporary tattoos with their burger!
Let’s break down what they did and why it worked so well.
Flame-grilled pride, now in ink—Burger King Korea rolls out Whopper tattoos for a bold summer campaign.. ImageSource: Burger King S Korea
What Was the Campaign About?
Burger King Korea collaborated with a well-known tattoo studio called Studio By Sol. Together, they designed a series of Whopper-themed temporary tattoos—from flame-grilled patties to melty cheese slices, all reimagined in a stylish, artistic way.
A young woman scans her flame-themed temporary tattoo at a Burger King kiosk to claim her free burger. ImageSource: Burger King S Korea
Customers could visit a Burger King pop-up store where tattoo artists applied the designs directly—just like getting inked, but totally temporary. Everyone who got a tattoo also got a free burger, making it a full experience.
Watch how the temporary tattoos stole the campaign
Burger King Korea’s bold 'Whopper Tattoo' campaign blends body art and burgers, offering free Whopper upgrades with scannable temporary tattoos. VideoSource: Burger King S Korea Youtube
3 Reasons Why This Campaign Worked
This wasn’t just another product launch. Burger King did three smart things:
A beachgoer picks a temporary tattoo design from Burger King Mascot’s booklet. ImageSource: Burger King S Korea
1. Turned Fans into Walking Billboards (Willingly!)
The tattoos were playful and wearable. People proudly showed them off, which meant organic visibility for the Whopper—on arms, social feeds, and TikToks.
2. Created a Shareable, Talk-Worthy Moment
From tattoo chairs in-store to close-ups of the designs, the entire setup screamed “post me online.” It fit naturally into how younger audiences consume and create content.
3. Blended Art, Food & Culture
This campaign wasn’t just about burgers—it tapped into Korea’s creative youth culture. Tattoos are seen as rebellious, edgy, and artistic. Pairing that with fast food gave Burger King a cooler, more culturally aware edge.
Why This Approach Works for Modern Branding
Traditional food campaigns often rely on visuals of juicy burgers and price deals. This one took it a step further by creating a story people wanted to join.
It shows how brands can think beyond product features and tap into lifestyle and self-expression—even with something as simple as a temporary tattoo.
Takeaway for Other Brands:
You don’t need to sell burgers to run a campaign like this.
Collaborate with artists or creators
Turn products into experiences
Design giveaways people want to wear or share
Whether it’s a tattoo, a pin, or custom swag—give your audience something they’ll actually interact with.
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