What is a Shoe Durbae?

Custom shoe accessories by Gumtoo

A Shoe Dubrae, also known as a lace lock or lace tag, is a small decorative accessory often made of metal or plastic that is designed to secure shoelaces in place and add style to footwear.

It is threaded through the laces and can feature various designs, logos, or engravings.

Shoe Dubraes are popular among sneaker enthusiasts for personalizing their shoes and adding a unique touch to their lacing system.

Custom shoe accessories by Gumtoo

Custom Shoe Dubrae by Gumtoo

The Rise of Personalised Sneakers

Custom Shoe Accessories by Gumtoo


In recent years, white sneakers have become a fashion staple, particularly among young teens. These simple, clean, and classic shoes have become the go-to choice for many people, thanks to their versatility, comfort, and timeless appeal. Whether you're dressing up or down, going for a run, or just hanging out with friends, white sneakers are a perfect choice that can be paired with any outfit.

But why have white sneakers become so popular, and what cultural shifts have contributed to their rise in popularity? 

There are several factors that have helped to make white sneakers an "in" thing, including a growing trend towards minimalism, the rise of athleisure, the influence of pop culture, social media, and the ease of comfort for personalization.

“White sneakers are a perfect canvas for personalization.”

White sneakers’ simple design provides a blank slate for creativity. Whether it's adding custom laces, painting on designs, or embellishing with patches and pins, there are endless ways to make white sneakers your own.


The Key to Expressing Unique Style for Young Teens

Overall, the popularity of white sneakers in the context of personalization too reflects “a desire for individuality and creativity in fashion”. By adding their own personal touch to their shoes, people can express their unique style and stand out from the crowd.

In today's fast-paced world, where trends come and go in the blink of an eye, it can be challenging for young teens to differentiate themselves and express their personalities. However, personalization has become a popular trend, allowing people to add their own unique touch to their fashion choices. 


Localizing Designs for Personalized Products

One of the early pioneers in the personalization trend was Crocs Jibbitz charms, which allowed customers to customize their shoes with a wide range of unique and playful charms.

This trend has now been picked up by major brands like Nike, Adidas, and New Balance, who have opened personalization corners in their stores. Customers can now get their t-shirts, shoes, and other products personalized with their own unique designs, making them truly one-of-a-kind.

These personalization corners offer a range of customization options, including shoe laces, shoe dubrae, and embroidered patches.

The designs are often localized, incorporating local elements and symbols that are meaningful to customers.

For example, shoe dubraes may feature Singapore embossed on them, while embroidered patches may showcase popular local attractions alongside the brand logo.

To make their products even more personalized and unique, brands are collaborating with local artists to create custom designs. This not only helps to give their products a local flavor but also taps into the fan base of these designers, creating a sense of community and connection among customers.


Singapore's First MakerLab

The MakerLab, which first launched at the Adidas headquarters in Germany in 2016, is the first of its kind in Singapore and is aimed at championing creativity by allowing designers to experiment with new forms and fabrics for sneakers.

Inside the MakerLab, which features a sculptural centerpiece by local design studio Space Objekt, (Photo credit: @teelala / Instagram)

Consumers who purchase any Adidas products (apparel, accessories, or footwear) at Adidas' Brand Center Sunway Pyramid, Brand Center Pavilion, or Sneaker Collect in KLCC, will have the opportunity to bring their design imagination to life.

Shoe Personalization at Addidas
Custom Shoe Accessories by Gumtoo

Samples of customised shoes at the Addidas Store. - Source

Nike's Nike By You Program and Collaborative Designs

Nike's Nike By You program is a great option for those who want to design custom sneakers that perfectly match their brand's aesthetic, with a range of colors, patterns, and materials to choose from. Moreover, Nike provides custom printing options that enable you to add your brand's logo or other branding elements to the sneakers. 

Additionally, Nike has collaborated with numerous well-known artists and designers to create limited-edition sneakers, which can serve as promotional products for your brand.

Personalization options and items available at Changi Nike Store, Singapore. - Source 

Creating virtual designs before real designs at the Nike Store, Changi Singapore. - Source

A look inside the store for Nike Customized Sneakers - Source

New Balance's NB1 Platform for Personalized Sneakers

New Balance's NB1 platform provides personalized recommendations based on factors such as foot size, arch type, and pronation, making it an excellent option for creating sneakers that are not only stylish but also comfortable for your recipients. You can also customize the design of the shoes, choosing from a range of colors and materials to create a truly unique product that represents your brand.

 New Balance also offers custom printing options, allowing you to add your logo or other branding elements to the sneakers.

JunctionPhoto from GirlStyle Singapore - Source

Screen printing kit at New Balance pop up Shifted Store Bugis JunctionPhoto from GirlStyle Singapore - Source

In conclusion, the trend of personalized shoes has gained immense popularity, especially among young teens who are looking to showcase their individuality and unique personalities through their footwear. The use of technology has also enabled brands to take this trend to the next level, offering online customization options that allow customers to create shoes from scratch, using a range of colors, patterns, and materials.

Overall, the personalization of shoes has opened up new possibilities for brands to connect with their customers, showcase their creativity, and offer a unique and personalized shopping experience.

Contact us today to learn how we can help you create custom shoes that showcase your brand's creativity and individuality! 


Let's take your branding to the next level with our custom Shoe accessories.

Find out more : Gumtoo Branded Shoe Accessories.

Show Your Pride: Top Promotional Products for Pride Month 2023

Celebrate Pride Month with These Must-Have Promotional Products

Pride Month is celebrated to honor the LGBTQ+ community and recognize their contributions to society. It commemorates the Stonewall riots of 1969 in New York City, which was a turning point for the LGBTQ+ rights movement. It serves as a reminder of the ongoing struggle for LGBTQ+ equality and acceptance, as well as a celebration of the diversity and strength of the LGBTQ+ community.


The Significance of Pride Month for the Promotional Products Industry 

June recognized as Pride Month, is a time to celebrate and promote inclusivity, diversity, and acceptance of the LGBTQ+ community.

For the promotional products industry, Pride Month presents a unique opportunity to show support and solidarity for the LGBTQ+ community through various promotional products. From rainbow-colored apparel and accessories to custom-designed products featuring LGBTQ+ pride symbols and slogans, there are a variety of ways to show support and promote inclusivity.

Lately, there has been a trend toward creating unique and personalized promotional products. Custom-designed products featuring LGBTQ+ pride symbols and slogans allow individuals and businesses to show their support and make a statement. These products are often used in events, parades, and other activities that celebrate Pride Month.

Rainbow Swag for Your Next Pride Parade

Pride Month is an important time to celebrate and support the LGBTQ+ community. As a marketer or business owner, it is essential to recognize the significance of Pride Month and show support in a meaningful way. One impactful way to do this is through the use of promotional products.


Promotional products are a powerful tool for spreading awareness and building brand recognition. In the context of Pride Month, they can serve as a way to show support for the LGBTQ+ community and create a sense of inclusivity for all individuals.

Some popular promotional products that can be customized for Pride Month include t-shirts, caps, pins, socks, and wristbands. These items can be imprinted with the Pride flag colors or with messages of support for the LGBTQ+ community. They can be distributed at events, and fundraisers, or even given as gifts to employees and customers. Below are a few examples of promotional products:

  • Carry Your Pride Everywhere with Our Rainbow Tote Bags:

    Tote bags with Pride-themed designs can be used to promote a business or organization during Pride events.

(Designed by nirvanahxmp)

(Designed by nirvanahxmp)


  • Make a Statement with Pride Month T-Shirts:

    Custom T-shirts with Pride-themed designs are a popular way to show support during Pride Month.

(Designed by Shirthero247)

        (Designed by NYFXN)

  • Hat's Off to Pride Month: Show Your Support with These Rainbow Caps

    Caps with Pride-themed designs can be worn during Pride events or used as a promotional giveaway.

(Designed by NYXFN)      

 (Designed by BendeBear)

  • Wristbands that Show Your Pride:

    Colorful wristbands with Pride-themed designs can be used as promotional giveaways during Pride events.

(Designed by InsprShop)        

(Designed by FluidRainbowPride )

  • Put Your Best Foot Forward with These Pride-Themed Promotional Socks:

Customized Socks can be given out as gifts to employees, customers, or clients. Not only do they make a fun and practical gift, but they also show support for the LGBTQ+ community and can help promote inclusivity and diversity within the workplace or business.

(Designed by beardsandcats)     

(Designed by LoveBrighton)


By incorporating promotional products into Pride Month celebrations, businesses and organizations can not only show their support for the LGBTQ+ community but also create a sense of unity and inclusivity within their own brand. It sends a message that they are committed to promoting diversity and inclusivity in all aspects of their business.

Going Beyond the Rainbow: Embracing Intersectionality in Pride Month Branding and Marketing

In recent years, inclusive branding and marketing have become increasingly important in the business world. As society becomes more diverse and aware of social issues, consumers expect brands to reflect these values and actively support marginalized communities. In particular, the LGBTQ+ community is an important demographic for many businesses to reach out to, especially during Pride Month.

Promotional products can play a key role in creating an inclusive brand identity and supporting the LGBTQ+ community.

By incorporating rainbow colors and symbols, such as the pride flag, into promotional items, businesses can show their support for LGBTQ+ rights and send a message of inclusivity to their customers.

Pride Month Inspirational Quote

The potential impact of Pride-month themed promotional products:

Pride-themed promotional products can have a significant impact on both businesses and individuals. In turn, this can lead to increased customer loyalty and brand awareness, as well as a positive reputation among consumers who prioritize companies that align with their values.

For individuals, Pride-themed promotional products can serve as a way to show support for the LGBTQ+ community and celebrate their own identity. Whether it's wearing a rainbow pin on a backpack or using a Pride-themed water bottle, these products can help individuals express themselves and feel connected to a larger community. In addition, the visibility of these products can serve as a source of comfort and inspiration for individuals who may feel marginalized or isolated.

If you're looking to show your support for the LGBTQ+ community this Pride Month, our promotional products company offers a wide range of customizable products featuring pride symbols and slogans. 

Whether you're looking for rainbow-colored apparel, accessories, or custom-designed products, we've got you covered.

 Contact us today to Get Your Pride-Month Swag.

 Let's make this Pride Month one to remember!













St. Patricks Day Swags - Show your spirit with these promotional products

St. Patrick's Day is a holiday that is celebrated around the world and offers a great opportunity for bars and beverage brands to create unique and memorable promotional products. St. Patrick's Day is a popular outdoor celebration where people come out in large groups to celebrate the holiday. This means that bars located in busy areas with a lot of foot traffic can attract a large number of customers during this time, people are already in a festive mood and looking for places to celebrate. Promotional products are a great way to create brand awareness and increase customer loyalty. They are a cost-effective way to reach out to potential customers and create a lasting impression. 

By using promotional products with fun St. Patrick's Day designs or clever slogans, bars and beverage brands can create a memorable experience for customers and promote their business at the same time.Let's take a look at some promotional products that bars and beverage brands can use during St. Patrick's Day celebrations.

Slippers: Unique products like slippers can add a fun and memorable touch to the celebrations.Slippers are a comfortable and practical option for St. Patrick's Day promotions, especially if the venue has a more relaxed or casual atmosphere. In addition to green clovers & leprechauns, you can customize them with other Irish designs around St. Patric day. 

Designed by rebeccaheartsny

Designed by KaytlinRayDesigns

Socks: Socks might seem like small items, but they can have a big impact on your customers. Offering St. Patrick's Day-themed socks not only enhances the festive atmosphere of your shop but also gives your customers something they can wear over and over. Gifting a free pair of St. Patrick's Day-themed socks with the purchase of a drink or food item is a great way to incentivize customers to visit your establishment and try something new. Customers love taking home souvenirs and mementos from their favorite bars, so why not offer them something practical and fun? 

Custom St. Patrick Day Socks(Beer)

Designed & Sold by littlearrow

Custom St. Patrick Day Socks(Irish)

Designed & Sold by Brigianna

Headbands: Headbands can be a great promotional product for St. Patrick's Day celebrations in bars and beverage brands. Not only do they add a festive touch to customers' outfits, but they can also serve as a unique and practical way to promote your brand. offering free branded headbands to customers who purchase a certain drink or participate in a special St. Patrick's Day promotion. This can help to incentivize customers to engage with your brand and can also lead to increased social media exposure if customers share photos of themselves wearing the headbands.

Designed by TMSarts

Custom St. Patrick Day Headband(Shamrock)

Designed by logotees

Sunglasses: A great promotional product for St. Patrick's Day celebrations is sunglasses. Sunglasses in the shape of a four-leaf clover or in green-and-gold colors to match the St. Patrick's Day theme. You could also add your brand's logo or message to the sunglasses to increase brand recognition.

Designed by Epic Designs

Tote bags: A tote bag is a versatile and practical promotional product that can be used during St. Patrick's Day celebrations in bars and beverage brands. Offering free branded tote bags to customers who purchase a certain drink or participate in a special St. Patrick's Day promotion can be a great way to incentivize customers to engage with your brand. This can also lead to increased social media exposure if customers share photos of themselves using the tote bags.

Designed & Sold by Alisha Store

Custom St. Patrick Day Tote bag(Shamrock)

Designed & Sold by Holiday-Art

Bow: Bow ties are a classic accessory that can instantly elevate any St. Patrick's Day outfit. Creating custom bow ties with your bar or beverage brand's logo or a fun St. Patrick's Day design. You can offer them as giveaways for customers as a unique St. Patrick's Day souvenir.

Custom St. Patrick Day bow tie (green)

Designed by BowTieExpressions

Custom St. Patrick Day bow tie (green)

Designed by MurMurAccessories

St. Patrick's Day is a holiday that presents a unique opportunity for bars and beverage brands to create unique and memorable promotional products. At Gumtoo, we offer a wide range of promotional products that can be customized to suit your needs and help you celebrate the holiday in style. With the right promotional products and marketing strategy, you can make your St. Patrick's Day celebration one to remember.


#EmbraceEquity with These International Women's Day 2023 Promotional Product

International Women's Day is a global celebration of women's social, economic, cultural, and political achievements and is recognized annually on March 8th. The day serves as a reminder of the progress that has been made toward gender equality, while also highlighting the work that still needs to be done to achieve full gender parity.

In recent years, International Women's Day has taken on a more prominent role in the public consciousness. From the #MeToo movement to the fight for equal pay, there has been a renewed focus on issues related to gender equality. This day offers an opportunity to recognize the important contributions that women have made to society and to call attention to the ongoing struggle for gender equality.

This year there is a new approach towards women's rights, #EmbraceEquity


This basically means that whilst we are on our way to achieving equality for women, it is now time to take into consideration ‘equity’. Equality means equal opportunities and resources for all, whereas equity tells us that we need to take into consideration the unique set of circumstances that women go through such as childbirth, breastfeeding, setbacks suffered due to discrimination, education, disadvantages faced by women of colour etc. Women don't just need equal opportunities, but they also need to feel like they belong and are supported in all areas of their lives, including education, the workplace, and health.


In this blog, we will be exploring various products that can be used to highlight the significance of this day and also work as a reminder of our support for women. They can be used as giveaways for events or with products, souvenirs, and memoirs or they could just be utility gifts for women as a token of appreciation.


Custom T-Shirts: Custom t-shirts with messages of empowerment and gender equality can always be a great choice for brands. You can choose a catchy slogan, such as "Women's Rights Are Human Rights" or "Girls Can Do Anything," to spread the message of gender equality.

international womens day black tee with print 2023

Source - Zen States

Tote bags: Women often carry a lot of items, and a branded tote bag is both practical and useful. It could be made from eco-friendly materials like cotton or jute and feature a message of empowerment. This can give brands visibility with the customers and outside as well. The usability of the product helps enhance the brand image as well.

Designed and sold by CharafEddine25

Designed and sold by CharafEddine25

Enamel Pins: Make a cute giveaway and are extremely versatile when it comes to using. Its durability keeps the product last for years on end and hence works as a great reminder of a brand or event.

Source: Etsy.com

Custom Drinkware: Custom drinkware, such as coffee mugs, water bottles, and wine glasses, can be a practical and useful way to celebrate International Women's Day. You can add a message of inspiration or empowerment to these items to remind women of their strength and resilience.

Designed and sold by fatkhisaulia

Designed and sold by fatkhisaulia

Designed and sold by S_D ⭐⭐⭐⭐⭐

Notebooks: Women are often known for their organizational skills and their love for stationery. A branded notebook can be both useful and thoughtful, especially if it has inspirational quotes or messages.

Designed and sold by ArtyourService

Designed and sold by ArtyourService

Coasters: Coasters are a common household item that can be used for aesthetics and theme purposes. Colourful, vibrant and inspiring coasters can work as a great reminder of a particular event, cause or occasion. They can be cost-effective and versatile products that can be used as giveaways.

Source: Custom Made Coasters by Gumtoo

Designed and sold by evannave

Designed and sold by Brisilda`s World


Promotional products can effectively raise awareness about the day and show support for women's causes. 

By choosing products that reflect the theme of International Women's Day and highlight the importance of gender equality, you can help promote a culture that actively supports women in all aspects of their lives. 

So this Women's Day, consider using promotional products to show your support for women and to help create a more equitable world for all.

Gumtoo extends their greetings for a joyful International Women's Day.