A guerrilla marketing stunt, Oreo created one of the first exciting elevator sticker related marketing campaign. By using just 2 mega stickers, one elevator and a perfect location, Oreo made a head-turning, customer eye-grabbing marketing campaign.
With this sticker stunt, Oreo gave a huge fillip to brand promotions using elevators. Take a look at this brilliant example of Elevator Sticker advertising by Oreo (0.42 sec watch)
(Video Description: One sticker of an Oreo cookie was placed on the moving shaft of an elevator. Another sticker of a huge glass of milk was placed on the stationary component of the elevator. When the elevator moved, it gave an illusion of the cookie being dunked in the milk. This ties in perfectly with Oreo’s tagline: Milk’s Favourite Cookie.
Why to use Elevator Stickers/Escalator Stickers?
Elevators/escalators provide the marketer with captive audience; the audience can’t just look away. People use these devices multiple times every day. If elevator stickers and escalator stickers are placed in an area with a lot of footfalls, the reach to consumers is high.
You can create dazzling, customer-engaging campaigns using elevator/escalator stickers for your brand too. These method of OOH (Out-Of-Home) advertising is sure to bring the oohs and aahs from your consumers, while giving your brand the ultimate brand recognition.
Elevator/Escalator stickers can be used to advertise events, products, upcoming sales, and services. You can use Elevator/Escalator stickers for creating a vibrant look and feel to a premise, and for special occasions.
Creatively designed, visually appealing and strategically placed Elevator Stickers and Escalator Stickers offer a lot of benefits.
Where to place your Elevator Stickers/Escalator Stickers?
You can place your brand’s stickers at many prominent places, depending on your branding needs. Some of the most popular areas are:
For Elevators:
Elevator stickers can be used on the door of the elevator and/or inside it to create illusions or continuity. Stickers can also be placed near the escalator call button to create unique imagery.
Example 1
This is a great example of using elevator stickers both on the elevator door, and inside the elevator to create a story, but with a twist.
Divorce Lawyer advertising through creative elevator sticker
Image Credits: Crooked Brains
Example 2
This ad captures the services of a plastic surgeon, with the sticker of Michelangelo’s masterpiece ‘The Creation of Adam’ placed strategically near the escalator call button. The ad has been aptly captioned ‘Be Born Again’
Plastic Surgeon promoting his services through Michelangelo's painting as a stategically placed elevator sticker.
Image Credits: Pinterest
For Escalators:
Escalator stickers can be placed on the steps of the upward and downward escalator, on the handrails, on the landing platform or in between the escalator, depending on the ad.
Example 1
Tata Tax Saving Fund’s dual benefit of lower taxes and higher returns were aptly highlighted with escalator stickers in this ad. The returns keep going up (the upward escalator) and taxes keep coming down (the downward escalator).
Tata Mutual Fund Escalator Sticker Promotion: Returns go up, taxes down
Image Credits: Toxel
Example 2
Pantene created an effect of long, smooth and shiny hair by placing the escalator sticker in between 2 escalators.
Long Silky Smooth Hair Promise via Pantene's Escalator Sticker Ad
Image Credits: Toxel
Example 3
To advertise their fitness programs, a fitness centre (Revita Beauty Centre) used the escalator landing to make a powerful statement
Wanna be fit? This Escalator Sticker gives you fitness goals
Image Credits: Crooked Brains
How to create and use Elevator Stickers/Escalator Stickers?
Creating your custom elevator stickers and escalator stickers is easier than you think. All you need is imagination and Gumtoo. At Gumtoo, we print high-quality, great photo-finish vinyl stickers. We use special long-lasting, quick-drying, non-toxic, environment friendly UV ink in multiple colors. We can customize and cut the sticker in any shape or size as per your requirement and imagination. Gumtoo can print your sticker in gloss or matte finish. Our stickers stick, look great and transform any material they are pasted on, be it glass, metal, wood, cement walls etc.
Arranging Space for your stickers
Scout for ideal high-footfall areas which tie in with your brand. You can rent out elevator/escalator space from third-parties who are specialists in space-renting with contracts of 3/6/12 months.
Installation
The best things in life are often simple. And that is the case with Gumtoo’s elevator/escalator stickers. They are easy to install and fuss-free. All you have to do is get your team to clean and dry the surface where the stickers will be placed. Apply the stickers on to the surface. Smooth out the air bubbles with an adhesive spreader. Wait for 15 minutes for the sticker to bond.
Tada! You brand is all-set to be ogled at by the world. Get ready for compliments, and ROI through increased brand recognition and sales.
Cleaning and Care
For durability and ensuring that the elevator/escalator sticker looks good for a long time, arrange for cleaning daily with cloth and mild soapy water. Ensure that the stickers are not cleaned with harsh chemicals.
Removal
Gumtoo’s stickers are easy to peel off. Use a flat plastic scraper to remove the sticker from the edges. Once the edges are out, peel off the sticker. Clean remaining residue, if any with a cloth dipped in alcohol.
Check some more creative ideas using elevator stickers and escalator stickers below:
“Bald man” ad by hair-loss prevention brand Folliderm
Image Credits: Brightside
Gold Gym’s ad showing how strong members can turn out.
Image Credits: Brightside
Creative ad for Kagatani Knives showing how powerful their knives are
Image Credits: Brightside
Consol Energy depicting the risks American coal miners take in order to generate electricity.
Image Credits: Toxel
Hyundai advertising its Santa Fe and Tuscan models going up rough terrains
Image Credits: Toxel
Cool ad from Hopi Hari Theme Park, Brazil promoting their roller coasters.
Image Credits: Toxel
Did you like these creative escalator stickers and elevator stickers? Are you likely to use them for your brand promotions? Let us know in the comments section below!
Hello Brand Managers!
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