In September 2015, Coca Cola launched an innovative campaign in the U.S, aimed at their Hispanic customers. Coca Cola wanted to celebrate the National Hispanic Heritage Month (Sep 15-Oct 15) by placing transferable temporary tattoos of common Hispanic surnames on their coke cans. The temporary tattoos could be applied on skin by removing a protective sticker, and with the help of the condensation on each can.16.

Applying the temporary tattoo on the Coca-Cola Can:- Source

Hispanic Family Name Tattoo on Coca-Cola Can:- Source

Through research, Coca Cola found that Latinos are family oriented and take great pride in their family names. Coke released a video featuring opinions of Latinos about what their family names, and being a Latino means to them. Every can had a #OrgullosoDeSer, (”Proud to be” in Spanish). These cans (12 pack bottles) were to be specially ordered from a Celebrate Heritage website, which gave you an option of choosing from common family names or personalizing your own family name.

Coca-Cola Hispanic-heritage Temporary Tattoos:- Source

Check out the ad created for the Hispanic Heritage month in the video below:

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