International Women's Day is a global celebration of women's social, economic, cultural, and political achievements and is recognized annually on March 8th. The day serves as a reminder of the progress that has been made toward gender equality, while also highlighting the work that still needs to be done to achieve full gender parity.

In recent years, International Women's Day has taken on a more prominent role in the public consciousness. From the #MeToo movement to the fight for equal pay, there has been a renewed focus on issues related to gender equality. This day offers an opportunity to recognize the important contributions that women have made to society and to call attention to the ongoing struggle for gender equality.

This year there is a new approach towards women's rights, #EmbraceEquity

This basically means that whilst we are on our way to achieving equality for women, it is now time to take into consideration ‘equity’. Equality means equal opportunities and resources for all, whereas equity tells us that we need to take into consideration the unique set of circumstances that women go through such as childbirth, breastfeeding, setbacks suffered due to discrimination, education, disadvantages faced by women of colour etc. Women don't just need equal opportunities, but they also need to feel like they belong and are supported in all areas of their lives, including education, the workplace, and health.


In this blog, we will be exploring various products that can be used to highlight the significance of this day and also work as a reminder of our support for women. They can be used as giveaways for events or with products, souvenirs, and memoirs or they could just be utility gifts for women as a token of appreciation.


Custom T-Shirts: Custom t-shirts with messages of empowerment and gender equality can always be a great choice for brands. You can choose a catchy slogan, such as "Women's Rights Are Human Rights" or "Girls Can Do Anything," to spread the message of gender equality.

Tote bags: Women often carry a lot of items, and a branded tote bag is both practical and useful. It could be made from eco-friendly materials like cotton or jute and feature a message of empowerment. This can give brands visibility with the customers and outside as well. The usability of the product helps enhance the brand image as well.

Enamel Pins: Make a cute giveaway and are extremely versatile when it comes to using. Its durability keeps the product last for years on end and hence works as a great reminder of a brand or event.

Custom Drinkware: Custom drinkware, such as coffee mugs, water bottles, and wine glasses, can be a practical and useful way to celebrate International Women's Day. You can add a message of inspiration or empowerment to these items to remind women of their strength and resilience.

Notebooks: Women are often known for their organizational skills and their love for stationery. A branded notebook can be both useful and thoughtful, especially if it has inspirational quotes or messages.

Coasters: Coasters are a common household item that can be used for aesthetics and theme purposes. Colourful, vibrant and inspiring coasters can work as a great reminder of a particular event, cause or occasion. They can be cost-effective and versatile products that can be used as giveaways.

Promotional products can effectively raise awareness about the day and show support for women's causes. 

By choosing products that reflect the theme of International Women's Day and highlight the importance of gender equality, you can help promote a culture that actively supports women in all aspects of their lives. 

So this Women's Day, consider using promotional products to show your support for women and to help create a more equitable world for all.

Gumtoo extends their greetings for a joyful International Women's Day.