Lights, Camera, Dance! How Decadance Used Custom Promotional Products For Fundraising
Custom Promotional Products Commissioned by Decadance Co
Image Credit: Edwin Wee
Are you a creative studio involved in staging plays, musicals or dance performances? Do you want your audiences to remember your performance and spread word-of-mouth publicity for your upcoming shows?
Learn how Decadance Co, a contemporary dance company based in Singapore used custom promotional products from Gumtoo Stickers to raise funds and as mementoes to the audience.
About Decadance Co:
Decadance Co: A young, contemporary dance studio in Singapore
Founded in 2019 by Edwin Wee and Rachel Lum, Decadance Co is a socially conscious contemporary dance company based in Singapore. Decandance Co’s vision is to be intergenerational and all-inclusive. They specialize in developing multi-disciplinary works, programmes and experiences that challenge both artists and audiences.
Decadance Co’s Recent Path-breaking Performance: No Corners
Watch: Teaser of ‘‘No Corners’’ Performance
Decadance Co recently staged an invigorating performance “No Corners” on the rooftop of Design Orchard on Orchard Road, Singapore. The concept of “No Corners” revolved around the idea of comfort and discomfort. The flashing billboards, the bright city lights in the background added a certain discomfort to the audience, whereas the performers indulged in comfort on a sofa. After sometime, perhaps the audience found the familiarity of the billboards and the light a comforting sight. Many audience members were intrigued by the use of the space, set, lights and film component to bring out the concept with artistic integrity and delivery.
Check some images from the performance:
Flashing Lights, Shining Billboards add to the performance settings at the Design Orchard, Singapore
Image Credit: Dong TZ
The Real Test: Facing the Audience
Image Credit: Dong TZ
Let’s Dance!
Image Credits: Dong TZ
Why Custom Promotional Products?
Edwin and Rachel had three requirements:
1. A novel idea to raise funds for Decadance Co,
2. Something for the audience to take back from the performance that would remind them about the experience they had during the show.
3. Quirky, relatable merchandise that people who haven’t watched the show would like to purchase
A quick Google and social media search led Decadance Co to Gumtoo Stickers. Many brainstorming sessions later, Decadance Co found what they were looking for-custom made vinyl stickers, enamel pins and embroidered patches. The exclusive designs revolved around their ‘’No Corners” performance, featuring a sofa and the concept of comfort and discomfort.
Comfort Vs Discomfort
Image via Facebook
Custom Embroidery Patch for Decadance Co
Image Credit: Edwin Wee
Comfortable on a sofa: Decadance Co ‘‘No Corners’' Performance Preview
Image via Facebook
Custom Vinyl Stickers for Decadance Co
Image Credits: Edwin Wee
Custom Enamel Pin for Decadance Co
Image Credits: Edwin Wee
How Decadance Co used Custom Merchandise for Fundraising:
Decadance Co retailing its custom promotional merchandise at the ‘‘No Corners” performance
Image Credit: Edwin Wee
Decadance Co set up a stall at the venue of their “No Corners” performance, where they retailed their custom vinyl stickers, enamel pins and embroidered patches. The custom promotional products were a huge hit among the audience, and many used it on their bags, books and laptops.
Decadance Co is also retailing the merch online at https://bit.ly/3bENEXm to meet their fundraising goal.
What Decadance Co Founders have to say about Gumtoo Stickers?
Edwin’s review of Gumtoo Stickers on Trustpilot:
Rachel’s review of Gumtoo
Thanks Edwin and Rachel for the fab reviews! Made our day!
Team Gumtoo